Americana
2024
rebrand
packaging
illustration
motion
Americana is a shoegaze and classic rock ballad album released by the alternative and underground rock band, Starflyer 59. The band’s singer and songwriter, Jason Martin, wrote the songs as if he were talking to himself, and it took him a collection of years to complete the album. With Americana being a display of his feelings, Martin hoped his sounds would inspire others.
The original design of the album lacked a visual that represents itself and the song writer’s point of view. Although Americana has no definitive moral, many listeners agree that the album displays an emotional journey that is reminiscent of better times. By evaluating discussions on the album and observing the mood of the songs, this campaign reflects the atmosphere of Americana to promote the album and bring publicity to Staflyer 59.
For this album campaign I defined an identity for Americana through the vinyl packaging, poster advertisement, merchandise, and mobile music visualizer. The design direction is influenced by Jason Martin’s deep, raw emotion and is meant to represent a distant memory.
enigmatic
memory
raw
