EVO

2024

rebrand

motion

print

The Evolution Championship Series (EVO) is a yearly fighting game tournament held in Las Vegas, NV and has recently expanded to France, Japan, and Singapore. As it is also known as the "Ultimate Fighting Game Tournament", EVO is considered the world's largest fighting game tournament that is still significantly growing. The open bracket competition gives any passionate player, from new to experienced, the opportunity to compete for the title of champion.

EVO is built from the passion of the Fighting Game Community (FGC). With a practice that shares similarities to martial arts—through honor and dedication—a bridge between the digital and physical world is built. This rebrand was intended to emphasize the camaraderie and intense passion that this highly anticipated tournament brings to players around the world.

For this rebrand package, I reimagined the logo and created event posters, motion graphic advertisement, merchandise, guerrilla marketing, and social media posts, within my established style guide. Overall, it was a challenge for me to design various assets that felt related yet refreshed.

custom type